esurance

Remember esurance the cartoon car insurance company? Neither does anyone else. These are some of the initial films launching the fully-integrated esurance re-branding work in 2012. I pitched & won the account with this campaign, written specifically for John Krasinski. He remained the campaign voice for over 6 years and in the first 8 months alone, quote volume—esurance’s key KPI—was up 33%. If you care about KPIs.