UnitedHealthcare

If Medicare was an actual physical thing you could interact with, it would either be the alien’s blood from Alien or a guillotine with A.I., but we had to be more diplomatic than that. This fully integrated campaign (film, OLV, social) produced an ROI of $4.25 for every $1 spent, which is apparently lots of ROI. Co-CD on this account 2014-2018. Effie contender and millions-of-unpaid-YT-views getter.

 
 

Director: Phil Morrison