Invesco
Invesco is one of the largest asset managers on Earth. Like $1.75 trillion in assets large. They create & manage very serious mutual funds for very serious investors, financial advisors & institutions around the globe. In the very serious world of asset management, I took a very different approach to the advertising. During the 7 years I was ECD, their assets under management went from $625.3 billion to $937.6 billion, a 50% increase. Numbers! Results!
Take a spin through a decade-ish of Invesco advertising evolution. Or don’t, it’s kind of a lot. Maybe just skim it.
Campaign Launch | Director: Marcus Walter
Director: Martin Granger
Director: Tim Godsall
Director: Malcolm Venville
4-pg. clear acetate publication insert: turning each page decreased the overlapping noise to reveal the actual message.