The Oatly Emotional Support Hotline for Plant-Based Eaters Attending Traditional Meat and Dairy-based Thanksgiving Dinners
Every November for the last 400 Novembers, plant-based Americans go to Thanksgiving dinner with their meat and dairy-eating family & friends and every year it mostly sucks for the plant-based people. Their dietary choices are questioned (again), misunderstood or flat-out ignored. Cue The Oatly Emotional Support Hotline: 30+ minutes of empathy, advice, entertainment and nonsense, even a blank audio void to scream into—plus live operators on Thanksgiving Day. Nearly 3,200 calls and 8,000 mins of use in just 8 days. Average call time: 3 mins.
