Wall St. Station Takeover Takeover

For some reason the Oatly global media director bought the entire Wall St. subway station over a Christmas break. During the pandemic. When no one would be there to see the takeover. So we took over the station twice, with the same ads. Sort of.

1st two weeks takeover: poster campaign of ads runs during Christmas break when no one is there to see them.

2nd two weeks takeover: photos of the 1st two weeks’ ads run in the exact same locations as they did before, but now with a notification for returning subway riders.